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Greater ROI on Facebook than TV
A marketing campaign offered Maggi, a Nestle owned culinary brand, 2.5 times more ROI on Facebook than on TV. Quite clearly this news has industry experts sitting up and taking notice. Television has...
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Facebook Marketing Success Stories
If one were to look at the biggest and brightest Facebook marketing success stories you will find a common thread that links them. This is despite the fact that these brands belong to diverse...
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How to Create a Seamless Shopping Experience on your Facebook Storefront
The face of shopping has undergone a dramatic change in the last decade. Customers are no longer passive participants in the buying and selling process. Their role in the transaction is no longer...
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Creating Multi Product Ads for your Facebook Page
When a brand creates an advertisement it does so with the aim to send a message to its customers, and to push up sales. Usually an ad focuses on the brand image, a product and its place in the...
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Does Your Business Use Facebook Video Cards?
Communication is the cornerstone of all human interaction. The better you are at communicating, the higher the chances of success in your personal as well as professional life. The importance of...
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New Facebook Features for Your Business to Benefit From
Facebook endeavors to offer its users features and tools that make their social media experience interesting and enjoyable. To this end, the Facebook team pays close attention to the manner in which...
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Meet the Top Storytellers on Facebook
People love stories. Social psychology experts suggest that stories help us understand and remember. In fact, the cognitive system is closely linked to social knowledge. In other words we understand...
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Guide to Using Facebook Videos to Increase Engagement
If a picture is worth a thousand words imagine how useful a video could be to your business. Research indicates that people find it easier to understand information when it is in a video format. There...
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Brands that Make an Emotional Connection on Facebook
“People don’t buy for logical reasons. They buy for emotional reasons.” When Zig Ziglar said these words he pretty much hit bull’s eye. If you look at the most popular commercials on television you...
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5 Facebook Apps Your Brand Should Consider
Every business that has its Facebook page should consider using Facebook apps that make it more interesting and fun to use. Some of these apps can help a business sell products on its social media...
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How is Facebook Marketing Changing?
The world of social commerce and social marketing requires constant monitoring. Blink, and you may just miss out on research, apps and features that could help your business grow and prosper. Facebook...
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Top 3 Tips on Promoting a Product on Social Media
Whether your business is launching a product in the market or is initiating a marketing strategy to push up sales for any existing one, social media can play an integral role. Billions of people use...
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